Automated link building is one way to save time when building links. Another way is to outsource the task. Most sites used to have a links page but they are becoming less, which makes link building that little bit harder.
There are many link building services and search engine optimisation or SEO specialists but of course, their services have to be paid for. Automated link building is a viable alternative and is only one way of getting the search engines to push your site to the top of the search rankings
You need to realise that in the eyes of a search engine there definitely seems to be bad links and good links. Good links will get your website or blog higher up the search engine page rankings and into the top of the listings. Bad links at best will be ignored and at worst could actually work against your site causing it to be listed much lower that you would like.
Good automated link building software or services will build good links from good relevant sites.
A bad automated link building service will not distinguish and just do links, good and bad.
Good automated link building takes account of page rank. This is the ranking that Google gives to website pages reflecting their importance as Google sees it. The Google Toolbar is a useful tool as it can display the page rank of any web page you are looking at. The page rank (or PR) of a site ranges from 0 to 10. N/A and 0 is the lowest rank and 10 is the highest! Although Google keeps the algorithms for working out page rank very secret, the progression through the ranks is not equal for example a site ranking two is many times more important than that ranking one, not just one point above.
With automated link building when you are building links you want to get links to your site from sites with a higher page rank than yours. Links from sites with good page rank will signal to the search engines that your blog or website is worth indexing! The more high page rank links the better!
So the question is, with automated link building should you only link with sites with a higher page rank than yours? Well, if everyone practised this the chances of you getting any links for your website or blog would be zero! You need to consider this that a site may be 0 today, but that site may quickly increase its rankings. If you linked when the rank was low you will benefit from their progress.
So the golden rules to remember for automated link building are;
Aim to get links from high ranking pages.
Put up links from any site which has high relevance to yours.
Best way to supplement your automated link building is to think of high page rank sites which you could link from. For example, if you are a specialist niche site, are there some national organisations that promote your sport, hobby or industry? Your first step will be to email these organisations and ask if you can exchange links with them. Unless you ask you’ll never know.
